The Whitepaper provides an end-to-end picture of the Fulcrum project – from its origins and motivation through to its token sale and roadmap providing a technical treatment of Fulcrum’s core technology. If you have any comments on or questions about this whitepaper please do not hesitate to contact us on discord or telegram.
Fulcrum Executive Summary
The executive summary is an at-a-glance fact sheet summarizing everything important about our business. The report details the core of our business and answers key questions relating to the critical points of your business model.
The Fulcrum Brand manual comprises the most relevant aspects of our brand, both related to the brand itself and its visual elements, containing our brand’s promise, mission, vision and values, its tone of voice and editorial style. It will also include clear rules on how to use the logo, how to write the tagline, what fonts and colors can be used. In a brand manual should be found everything that is of importance for a company.
Why ERC20 token? Why does the Fulcrum token exist on the Ethereum blockchain instead of Fulcrumchain?
The platform is independent and can scale completely separate from the token. We decided to begin as an ERC20 for ease of adoptability from exchanges, wallets etc. While Ethereum is a decentralized virtual computer that can run applications, Fulcrum is a toolkit that allows existing companies to easily onboard themselves to the blockchain space. To further simplify: If Ethereum/Bitcoin is analogous to the internet, think of Fulcrum as Squarespace.
Fulcrum is a complete toolkit that allows existing companies to easily onboard themselves to the blockchain space. Think Windows or Amazon Web Services for Blockchain.
Are you focusing on internal marketing with close clients to build a testimonial base? If so, are there plans to move to a more aggressive marketing strategy once your first few inter-operable protocols are out?
Our marketing plan is heavily based on increasing our brand value prop and just focusing on educating the space. We believe in our product and will let it speak for itself. We do not want to play the speculating, fud, fomo game that is seemingly predominant within this space. When things happen though we will definitely let everyone know, and trust me. everyone will know.
We have a number of plans for this as Fulcrum is built to be very flexible – as an example, we’re already building out of the box interactions with existing decentralized blockchain platforms in very interesting ways, as well as integrations of deterministic VMs…
We will always introduce new ways to work and reward the community via our development bounties which we will announce on our medium publication. Stay in the touch with the news.